Magazine feature: Memphis Voyager
Today we’d like to introduce you to Denisha George. Hi Denisha, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today? I have always been savvy in visualizing spaces and creating looks rather in fashion or in the home. I decided in 2019 to start a business, something I enjoyed but was unique and different. I began to research organizing, design, and décor. I quickly learned about the profession, certifications, organizations, and what I needed to do to reach my goals. Aligned Chaos Professional Organizing emerged with a vision to encompass my work ethic, strengths, and gifts to serve others by creating dynamic spaces and making life as simple as possible. In November of that same year, I had the opportunity to work on the A & E show “Hoarders” by referral of a fellow professional organizer and mentor. I am grateful for the experience to have worked with a wonderful team on the project, and to have formed a working relationship with other professionals in the industry. It was very rewarding and inspiring to say the least. Each year, I have learned to pivot in this business and find my niche in the market. I have provided services to individuals in their homes and to other small business owners as well. My business is certified as a Small Business Enterprise and Minority Business Enterprise with the City of Memphis. I pride myself and my business in providing exceptional service, integrity, and creating spaces my clients absolutely love. Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome? As a business owner, there is no such thing as an easy path, a bumpy road of course. But the key to taking the road less traveled is to stay the course and continue on the path until you reach your destination or goal and then GROW! The struggle for me has been educating the public and potential clients about the services I offer. I don’t have a cleaning business, I have a professional organizing business, there is a difference. I create solutions and organizing systems for my clients to sustain their organized space after the initial service has been completed. My clients no longer have to live or work in chaos. It hasn’t been easy building something different but it has been worth it. Thanks for sharing that. So, maybe next you can tell us a bit more about your business? I am a small business owner offering professional organizing to others. I love to visualize challenging spaces and create functional, efficient, and organized areas. My target audience is the working professional, the busy mom, the I just need to find balance individual, or anyone who can’t find the time to organize their lives and their homes. I specialize in transforming closets, I adore fashion and there’s just a simple joy in constructing closet spaces organized by color, attire, and season. While I love a luxury closet, any area in the home, office or business can be organized. I’m known for my creativity, my patience, and hard work ethic. I will work in a space until the project is complete. That’s a small bit of OCD but heck it works right? and the outcome is always beautiful! I am most proud of my brand right now, as people are beginning to recognize who I am and what I offer. I stand firm in my God-given talent/gift. I am proud to have made it through the pandemic and even now to still be in business and diversifying my client portfolio. I would like the readers to know that you can find inspiration in every aspect of life, you just have to identify what it is you love and become disciplined in achieving success. The readers can visit the website and social media for service updates and a new series in 2022; Clutter vs. Clarity: An organized space and mental health. My mission is to create the process, manage by organization, and provide solutions. Have you learned any interesting or important lessons due to the Covid-19 Crisis? I have learned during the pandemic that you must market your business and pivot when necessary. I’ve learned that potential clients spend a lot of time in the digital world, meet them where they are. I began to offer virtual consultations and DIY organizing sessions. I have learned to intentionally network no matter where you are. Lastly, you are your brand so present it wherever you go and stay ready!